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University of Virginia — Michael Lenox

Business Growth Strategy

Explore Virginia’s growth strategy course on scaling, market entry, acquisitions and innovation, with attention to strategic tradeoffs.

PaidMixed10+ hoursEnglishCertificateBusiness Strategy
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Opens on the provider’s site. Check current access and certificate terms there.

Course overview

Virginia compares several ways a business can grow: scaling an existing model, entering a market, acquiring another business or innovating. The course suits learners who want to evaluate growth routes by their requirements and risks. An attractive growth target needs a credible explanation of how the organization can support it.

What you will learn

  • Compare scaling and market-entry approaches.
  • Examine acquisition decisions.
  • Connect innovation capabilities with growth.

Who this suits

Business familiarity is helpful but not required by the provider.

Before you enroll

Frameworks organize a decision; they do not prove that a strategy will succeed. Check the evidence, assumptions, time horizon and alternatives behind each recommendation. Use public or fictional company information and distinguish a plausible business case from a verified result.

Coursera offers paid enrollment or subscription access. Check the enrollment screen for assessment and certificate terms, trials and any financial-aid options. Provider access terms can change; review them before paying.

Put it into practice

Choose a fictional growth objective and compare an acquisition with internal development, identifying the evidence that would make one route more credible.

Source and review

This overview is based on the provider's published information, checked on . It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Coursera.

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At a glance

Provider
Coursera
Learning format
Course
Price
Paid
Level
Mixed levels
Study time (approx.)
10+ hours
Language
English
Certificate
Available; check provider terms
Created by
University of Virginia — Michael Lenox
Subject
Business
Page updated
12 Oct 2026