Strategic Management

Copenhagen Business School examines how approaches to strategy have changed and why older assumptions may need revision. The course connects strategic concepts with the context of a creative company. It suits learners who want to compare ways of thinking about strategy before selecting a framework for a changing environment.

What you will learn

• Examine the evolution of strategic thinking.
• Compare approaches to business strategy.
• Connect strategy concepts with a company context.

Who this suits

Learners interested in how strategy changes with business conditions and organizational context.

Before you enroll

Frameworks organize a decision; they do not prove that a strategy will succeed. Check the evidence, assumptions, time horizon and alternatives behind each recommendation. Use public or fictional company information and distinguish a plausible business case from a verified result.

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Put it into practice

Compare two approaches to a fictional company’s problem and explain the assumptions under which each would be useful or misleading.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Coursera.

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