Strategic management: Be competitive

Macquarie builds competitive strategy around value: what customers value, what competitors offer and what the organization can deliver. The sequence connects industry analysis with the evaluation of strategic options. It suits learners who want to explain why a choice is feasible as well as attractive.

What you will learn

• Analyze customer value and competition.
• Examine industry and organizational context.
• Evaluate strategic options.

Who this suits

Beginners seeking an applied introduction to competitive strategy.

Before you enroll

Frameworks organize a decision; they do not prove that a strategy will succeed. Check the evidence, assumptions, time horizon and alternatives behind each recommendation. Use public or fictional company information and distinguish a plausible business case from a verified result.

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Put it into practice

Develop two fictional strategic options and evaluate their suitability, feasibility and acceptability using explicit evidence and assumptions for each.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

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