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Ludwig-Maximilians-Universität München (LMU) — Tobias Kretschmer

Advanced Competitive Strategy

Explore LMU’s competitive strategy course on customers, pricing, network markets, partnerships and the choices behind business growth.

PaidMixed10+ hoursEnglishCertificateBusiness Strategy
Go to course

Opens on the provider’s site. Check current access and certificate terms there.

Course overview

LMU examines competitive decisions involving customer retention, pricing, network markets and growth through partners or internal development. It suits learners who want to extend introductory strategy into interactions between firms. Reviewing the earlier competitive-strategy concepts can help explain why an attractive action may trigger an unfavorable response.

What you will learn

  • Examine customer and pricing decisions.
  • Explore competition in network markets.
  • Compare partnership and organic growth choices.

Who this suits

Learners ready to investigate competitive interactions beyond a first introduction to business strategy.

Before you enroll

Frameworks organize a decision; they do not prove that a strategy will succeed. Check the evidence, assumptions, time horizon and alternatives behind each recommendation. Use public or fictional company information and distinguish a plausible business case from a verified result.

Coursera offers paid enrollment or subscription access. Check the enrollment screen for assessment and certificate terms, trials and any financial-aid options. Provider access terms can change; review them before paying.

Put it into practice

Construct a fictional pricing decision and describe a plausible competitor response, then revise the recommendation to account for that interaction.

Source and review

This overview is based on the provider's published information, checked on . It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Coursera.

How YellowCourse describes and checks learning resources.

At a glance

Provider
Coursera
Learning format
Course
Price
Paid
Level
Mixed levels
Study time (approx.)
10+ hours
Language
English
Certificate
Available; check provider terms
Created by
Ludwig-Maximilians-Universität München (LMU) — Tobias Kretschmer
Subject
Business
Page updated
12 Oct 2026