Google Analytics courses and tutorials

Google Analytics 4 describes activity through events and related dimensions. A report is useful only when you understand how its data was collected. Start with a question about behavior, then identify the events needed to answer it.

Choose a useful starting point

Distinguish a reporting introduction from implementation training. Some beginner courses omit custom events or user properties. Check current menus, consent arrangements, and the meaning of a metric before using it to judge a campaign.

Build on the lessons

Write a measurement plan for a fictional sign-up journey. Name the events and expected parameters, then explain how you would detect missing or duplicated activity.

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