Master Google Analytics 4 Reports and GTM Basics

Rudranil Chakrabortty connects GA4 reporting with the tracking decisions that produce the information. Tag Manager, measurement modeling and ecommerce examples support the reporting workflow, with Looker Studio adding a presentation layer. It suits learners who want a longer introduction spanning implementation and analysis rather than study dashboard navigation alone.

What you will learn

• Explore GA4 reports and business measurement.
• Connect Tag Manager with ecommerce tracking.
• Prepare reporting through Looker Studio.

Who this suits

Learners beginning GA4 and Tag Manager; inspect website and ecommerce access needed for practical implementation examples.

Before you enroll

Analytics interfaces and naming change, so compare demonstrations with current Google documentation. Use a demo property or a site you control for practice. Check consent, data access and event accuracy before interpreting reports. Historical Universal Analytics comparisons are background, not a recommendation to use the retired product. A course certificate is separate from Google’s own certification exam.

Udemy offers paid purchase or subscription access depending on the current course and region. Paid teaching courses provide completion certificates under Udemy’s policy. Check current access terms and any separate software or material costs before enrolling.

Put it into practice

Write a small ecommerce measurement plan that defines an event and its business meaning, then sketch how it would support a dashboard question.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

Where a formal level is unavailable, the level filter is an editorial estimate based on the published audience and requirements. Duration filters reflect the listed video time; exercises and independent practice can take longer.

View the curriculum and current access options at Udemy.

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Supporting provider sources

• support.udemy.com: supporting course information