Learn Google Analytics 4 with this Step-by-Step Guide

Simon Koss introduces GA4 through the connection between business goals and measurement. Setup leads into audiences, channels and advertising or product-sales information. It suits beginners who want a compact starting point while learning to ask a concrete business question before choosing a report or interpreting a metric.

What you will learn

• Connect measurement goals with GA4 setup.
• Explore audience and channel information.
• Review advertising and product-sales measures.

Who this suits

Beginners seeking a short GA4 overview; add practice interpreting a property whose setup and data quality you understand.

Before you enroll

Analytics interfaces and naming change, so compare demonstrations with current Google documentation. Use a demo property or a site you control for practice. Check consent, data access and event accuracy before interpreting reports. Historical Universal Analytics comparisons are background, not a recommendation to use the retired product. A course certificate is separate from Google’s own certification exam.

Udemy offers paid purchase or subscription access depending on the current course and region. Paid teaching courses provide completion certificates under Udemy’s policy. Check current access terms and any separate software or material costs before enrolling.

Put it into practice

Choose a fictional business question and identify a relevant GA4 report, then state what additional evidence is needed before drawing a conclusion.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

Where a formal level is unavailable, the level filter is an editorial estimate based on the published audience and requirements. Duration filters reflect the listed video time; exercises and independent practice can take longer.

View the curriculum and current access options at Udemy.

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Supporting provider sources

• support.udemy.com: supporting course information