Successful Negotiation: Essential Strategies and Skills

Successful Negotiation treats the conversation as one stage in a larger process. Preparation comes first: understand the situation, possible outcomes, and what makes an agreement acceptable. The course then considers the negotiation itself and the work needed to turn a tentative understanding into an agreement that can be carried out.

What you will learn

• Prepare a negotiation analysis
• Recognize interests and possible tradeoffs
• Practice negotiation strategies
• Consider agreement formation and performance

Who this suits

Useful for a beginner negotiating at work, in a small business, or during an everyday purchase. It does not require previous business study. Practicing with another person is valuable because a conversation introduces uncertainty that a written checklist cannot reproduce.

Before you enroll

No tactic guarantees a favorable agreement. Context, relationships, power, and the other party's alternatives all affect the result. The course's discussion of contracts is educational; a real agreement may require advice specific to the jurisdiction and transaction.

Coursera's assessed course and certificate access follow current enrollment terms. Check whether a preview, trial, or financial-aid route is available to you.

Put it into practice

Role-play a fictional supplier negotiation twice, changing the priorities rather than only the price, and compare the agreements each approach makes possible.

Source and review

This overview is based on the provider's published information, checked on 11 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Coursera.

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