Ultimate 2025 Google Search Ads training for Beginners

Rokas Golcas develops Search Ads from business context into setup and ongoing evaluation. Conversion tracking connects with optimization and AI-assisted advertising work. It suits beginners who want to understand how a campaign should be measured before attempting to expand it, rather than treat an increase in spending as evidence of improvement.

What you will learn

• Plan a Search Ads campaign around business context.
• Set up and review conversion tracking.
• Explore campaign optimization and AI assistance.

Who this suits

Beginners learning Search Ads for B2B or B2C offers; inspect the practical account and website requirements.

Before you enroll

Advertising spend is separate from the course price. Use draft campaigns or a controlled test budget and verify tracking before spending. Google Ads interfaces, available campaign controls and policies change; compare demonstrations with current documentation. Evaluate lead quality and business outcomes as well as clicks. Provider examples and course titles do not guarantee profit or a particular return.

Udemy offers paid purchase or subscription access depending on the current course and region. Paid teaching courses provide completion certificates under Udemy’s policy. Check current access terms and any separate software or material costs before enrolling.

Put it into practice

Write a fictional conversion plan and explain how you would detect an incorrectly duplicated event before using its totals to guide a budget decision.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

Where a formal level is unavailable, the level filter is an editorial estimate based on the published audience and requirements. Duration filters reflect the listed video time; exercises and independent practice can take longer.

View the curriculum and current access options at Udemy.

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Supporting provider sources

• support.udemy.com: supporting course information