Master Google Ads (Search Ads, AdWords)

Rudranil Chakrabortty concentrates on Search Ads and the relationship between a keyword, an advertisement and a measurable action. Campaign analysis connects with conversion tracking through Tag Manager. It suits learners who want to understand the information needed to review a search campaign rather than judge it from clicks alone.

What you will learn

• Set up a Google Search campaign.
• Analyze keywords and campaign results.
• Explore conversion tracking through Google Tag Manager.

Who this suits

Learners beginning Search Ads management; review the website and tracking access needed for the exercises.

Before you enroll

Advertising spend is separate from the course price. Use draft campaigns or a controlled test budget and verify tracking before spending. Google Ads interfaces, available campaign controls and policies change; compare demonstrations with current documentation. Evaluate lead quality and business outcomes as well as clicks. Provider examples and course titles do not guarantee profit or a particular return.

Udemy offers paid purchase or subscription access depending on the current course and region. Paid teaching courses provide completion certificates under Udemy’s policy. Check current access terms and any separate software or material costs before enrolling.

Put it into practice

Create a fictional search campaign brief with a conversion definition, sample keywords and reasons to exclude searches that do not match the offer.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

Where a formal level is unavailable, the level filter is an editorial estimate based on the published audience and requirements. Duration filters reflect the listed video time; exercises and independent practice can take longer.

View the curriculum and current access options at Udemy.

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Supporting provider sources

• support.udemy.com: supporting course information