Google Ads (Adwords) Masterclass - Pay-Per-Click PPC Adverts

Trevor Ginn introduces the practical stages of creating and reviewing a Google Ads campaign. Account setup and campaign types connect with advertisements and performance metrics. It suits learners comparing a shorter overview with a large specialist library, while leaving time to practice the setup and measurement decisions outside the video runtime.

What you will learn

• Recognize the main Google Ads campaign types.
• Prepare an initial campaign and advertisements.
• Interpret key campaign-performance measures.

Who this suits

Learners seeking an introductory Google Ads overview; the provider’s July 2024 update date makes current-interface checks useful.

Before you enroll

Advertising spend is separate from the course price. Use draft campaigns or a controlled test budget and verify tracking before spending. Google Ads interfaces, available campaign controls and policies change; compare demonstrations with current documentation. Evaluate lead quality and business outcomes as well as clicks. Provider examples and course titles do not guarantee profit or a particular return.

Udemy offers paid purchase or subscription access depending on the current course and region. Paid teaching courses provide completion certificates under Udemy’s policy. Check current access terms and any separate software or material costs before enrolling.

Put it into practice

Write a fictional campaign’s objective and select three metrics, explaining what each can and cannot establish about success.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

Where a formal level is unavailable, the level filter is an editorial estimate based on the published audience and requirements. Duration filters reflect the listed video time; exercises and independent practice can take longer.

View the curriculum and current access options at Udemy.

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Supporting provider sources

• support.udemy.com: supporting course information