Mailchimp Email Marketing: Use Mailchimp for Email Marketing

Lurnly Productions develops Mailchimp setup into personalized campaigns and automated journeys. The outline also covers A/B testing, AI-assisted content, reporting, landing pages and an SMS-related section. It is a broad tool walkthrough for learners starting without an established audience.

What you will learn

• Organize an audience and personalize a campaign.
• Construct an automated Mailchimp journey.
• Compare campaign variations using reports and tests.

Who this suits

Beginners; the provider does not require an existing audience and describes building one within the course.

Before you enroll

Check the current email platform plans and feature limits before enrolling. Use a permission-based test audience, verify unsubscribe behavior and compare campaign metrics with the actual business objective.

Udemy offers paid purchase or subscription access depending on the current course and region. Paid teaching courses provide completion certificates under Udemy’s policy. Email software subscriptions and sending charges are separate; verify current terms before enrolling.

Put it into practice

Build a fictional welcome journey with a conditional branch. Check the behavior for a subscriber who clicks, one who does not and one who unsubscribes.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

The level filter is an editorial estimate based on the published audience and prerequisites where a formal provider level is unavailable. Time filters reflect the listed lesson duration; campaign work can take longer.

View the curriculum and current access options at Udemy.

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Supporting provider sources

• support.udemy.com: supporting course information