Introduction to Email Marketing

Google introduces email’s place in a digital-marketing strategy before studying campaign preparation and sending practices. Its published outcomes name SMART, SWOT and PESTLE as planning frameworks. This is a focused foundation for learners who want to define a campaign before selecting an automation platform.

What you will learn

• Explain email’s role in a marketing strategy.
• Use a planning framework to define campaign goals.
• Identify good practices for preparing and sending email.

Who this suits

Beginners; Google states that no previous experience is required.

Before you enroll

Check the current email platform plans and feature limits before enrolling. Use a permission-based test audience, verify unsubscribe behavior and compare campaign metrics with the actual business objective.

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Put it into practice

Write a campaign goal for a fictional service and identify one measurable outcome. Explain which planning framework helps expose the largest uncertainty.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

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