Think Outside the Inbox: Email Marketing

Google connects email-campaign types and tools with writing, testing and performance analysis. A later module asks learners to run their own campaign. The course provides a wider workflow than a tool-specific setup lesson, making it useful for comparing strategy, creative work and measurement together.

What you will learn

• Write email copy, subject lines and preview text.
• Plan and test an email campaign.
• Analyze campaign results against the original goal.

Who this suits

Beginner-level learners; detailed prerequisites are not specified in the published course facts.

Before you enroll

Check the current email platform plans and feature limits before enrolling. Use a permission-based test audience, verify unsubscribe behavior and compare campaign metrics with the actual business objective.

Coursera offers paid enrollment or subscription access. Check the enrollment screen for assessment and certificate terms, trials and any financial-aid options. Provider access terms can change; review them before paying.

Put it into practice

Draft two subject lines for the same fictional newsletter. Define the audience, success metric and test conditions before deciding which variation to send.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Coursera.

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