E-commerce Marketing and Email Campaigns

SkillUp combines e-commerce foundations and practices with an email-marketing module and a final project. The published outcomes connect product listings and value propositions with personalized campaigns, analytics and A/B testing. It suits learners who want to see email as part of a store’s wider marketing system.

What you will learn

• Explain an e-commerce value proposition and marketing plan.
• Develop email content connected with the store’s offer.
• Use analytics and tests to assess a campaign.

Who this suits

Beginners with basic computer literacy. Familiarity with digital marketing is beneficial according to the provider.

Before you enroll

Check the current email platform plans and feature limits before enrolling. Use a permission-based test audience, verify unsubscribe behavior and compare campaign metrics with the actual business objective.

Coursera offers paid enrollment or subscription access. Check the enrollment screen for assessment and certificate terms, trials and any financial-aid options. Provider access terms can change; review them before paying.

Put it into practice

Plan a fictional product launch with a product listing and a supporting email. Check that the offer and next action stay consistent across both.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Coursera.

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