Ecommerce Conversion Rate Optimization Masterclass (CRO)

Rishabh Dev organizes conversion optimization around an e-commerce funnel and the process of measuring and improving it. Analytics and conversion rates support decisions about where an experience may be creating friction. The course is a focused comparison for learners who already understand an online store and want to investigate a problem systematically rather than apply a list of supposed universal fixes.

What you will learn

• Define a conversion within a store journey.
• Connect funnel evidence with an optimization question.
• Plan and evaluate a contained improvement.

Who this suits

Basic e-commerce knowledge is expected. Bring a fictional or permitted store journey and a clearly defined outcome to make the measurement examples meaningful.

Before you enroll

The page was updated in February 2023, so recorded analytics setup needs comparison with current GA4 guidance. A higher reported conversion rate can reflect a changed audience or measurement; investigate those alternatives before claiming a causal improvement.

Udemy offers paid purchase or subscription access depending on the course and region. Paid teaching courses provide completion certificates under Udemy’s policy. Check current enrollment terms and any separate software, account or materials costs.

Put it into practice

Choose one point of friction and write a testable hypothesis. Define the outcome and possible confounders, propose a small change and explain how you would interpret a result that does not clearly support the hypothesis.

Source and review

This overview is based on the provider's published information, checked on 14 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

When no formal provider level is given, the level filter is an editorial estimate based on the published audience and requirements. Time filters use the listed video runtime; independent exercises can take longer.

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Supporting provider sources

• support.udemy.com: supporting course information