Run Smart A/B Tests

Coursera gives marketing experiments a compact introduction through choices such as subject lines and send times. Strategic planning connects with carrying out a test and using the result in a future campaign. It suits learners who want to isolate a useful variable and understand the question being tested before treating every difference between campaign reports as evidence of a better approach.

What you will learn

• Plan a focused marketing A/B test.
• Compare subject-line or send-time variants.
• Use results to revise future marketing choices.

Who this suits

Beginners interested in campaign experimentation. Familiarity with email or campaign terminology is helpful; this one-hour course is an introduction rather than comprehensive statistical training.

Before you enroll

A conversion change needs evidence, a useful outcome measure and enough context to interpret it. Case-study gains are not expected results. Check the current version and cost of analytics, testing or page-building tools; older interface examples may need adaptation. Use fictional data for practice, document uncertainty and avoid misleading visitors when applying persuasion or design ideas.

Coursera offers paid enrollment or subscription access. Check the enrollment screen for assessment and certificate terms, trials and any financial-aid options. Provider access terms can change; review them before paying.

Put it into practice

Draft two subject lines for an invented email and state the test question. Choose one primary measure, explain which variable stays constant and describe how an inconclusive result should affect the next campaign.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Coursera.

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