Conversion Rate Optimization CRO with Dekker

Dekker approaches optimization through the full B2B growth funnel, including lead generation and the transition to a paying customer. Calls to action and product-led experiences provide examples of changing the offer or the path to it. It suits learners who want to assess a strategic conversion question, rather than limit every experiment to a minor visual adjustment.

What you will learn

• Explore B2B funnel and lead-conversion choices.
• Review calls to action and product-led experiences.
• Connect tactical changes with broader conversion strategy.

Who this suits

Learners interested in B2B marketing and conversion work. Mixed levels is an editorial classification across tactical and strategic lessons; basic marketing terminology will help.

Before you enroll

A conversion change needs evidence, a useful outcome measure and enough context to interpret it. Case-study gains are not expected results. Check the current version and cost of analytics, testing or page-building tools; older interface examples may need adaptation. Use fictional data for practice, document uncertainty and avoid misleading visitors when applying persuasion or design ideas.

Udemy offers paid purchase or subscription access depending on the current course and region. Paid teaching courses provide completion certificates under Udemy’s policy. Check current access terms and any separate software or material costs before enrolling.

Put it into practice

Compare two possible calls to action for an invented B2B product. Explain the visitor’s stage, the value each offers and the evidence needed to choose between a trial and a lead form.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

Where a formal level is unavailable, the level filter is an editorial estimate based on the published audience and requirements. Duration filters reflect the listed video time; exercises and independent practice can take longer.

View the curriculum and current access options at Udemy.

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Supporting provider sources

• support.udemy.com: supporting course information