Ruben de Boer
The Complete Conversion Rate Optimization Course
Explore Ruben de Boer’s CRO course for user research, prioritization, and A/B testing, with guidance on reliable evidence and website prerequisites.
Opens on the provider’s site. Check current access and certificate terms there.
Course overview
This CRO course puts research and interpretation around experimentation. The published outcomes include user research, prioritizing observations, setting up tests, and evaluating their results. It suits someone who wants a repeatable improvement process rather than a collection of cosmetic website changes.
What you will learn
- Gather evidence about website friction
- Prioritize testable improvement ideas
- Plan and interpret A/B experiments
- Distinguish observations from causal claims
Who this suits
A website or landing page is required, and analytics access is beneficial. No coding or statistical background is listed, although careful reasoning about data is central to applying the lessons well.
Before you enroll
The provider describes a tool-independent approach. Traffic, instrumentation, and experiment quality still constrain what you can conclude. Do not stop a test only because an early number looks encouraging.
Enrollment is paid through Udemy. A completion certificate follows Udemy's course terms; it does not confer a professional qualification. Check current pricing and access before enrolling.
Put it into practice
Write an experiment brief with a research observation, hypothesis, primary measure, and failure conditions. Explain which result would change your belief and which would remain inconclusive.
Source and review
This overview is based on the provider's published information, checked on . It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.
At a glance
- Provider
- Udemy
- Learning format
- Course
- Price
- Paid
- Level
- Beginner
- Study time (approx.)
- 4–10 hours
- Language
- English
- Certificate
- Available; check provider terms
- Created by
- Ruben de Boer
- Category
- Conversion Rate Optimization
- Page updated
- 12 Oct 2026