Conversion Rate Optimization and Landing Page Course

Oliver Kenyon connects CRO research with designing and developing landing pages. Page breakdowns and wireframes make the design decisions more concrete, while ongoing optimization keeps the work from ending at launch. It suits learners who want to move from a page idea to a reasoned structure and explain how its content and interactions support the visitor’s intended task.

What you will learn

• Connect research with landing-page decisions.
• Explore page design, development and wireframes.
• Plan an ongoing optimization process.

Who this suits

Beginners; coding and statistical knowledge are not required. Optional design, development or testing tools may cost extra, and practical page-building work takes longer than the listed videos.

Before you enroll

A conversion change needs evidence, a useful outcome measure and enough context to interpret it. Case-study gains are not expected results. Check the current version and cost of analytics, testing or page-building tools; older interface examples may need adaptation. Use fictional data for practice, document uncertainty and avoid misleading visitors when applying persuasion or design ideas.

Udemy offers paid purchase or subscription access depending on the current course and region. Paid teaching courses provide completion certificates under Udemy’s policy. Check current access terms and any separate software or material costs before enrolling.

Put it into practice

Create a wireframe for an invented landing page. Explain the main visitor question, place supporting evidence near the relevant claim and propose one test that could reveal a weakness in the design.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

Where a formal level is unavailable, the level filter is an editorial estimate based on the published audience and requirements. Duration filters reflect the listed video time; exercises and independent practice can take longer.

View the curriculum and current access options at Udemy.

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Supporting provider sources

• support.udemy.com: supporting course information