Online Psychology and Persuasion for Conversion Optimization

Ruben de Boer gives online psychology a dedicated sequence for optimization and experimentation. Behavioral models, cognitive ease, motivation, attention and choice provide ways to reason about an experience. It suits learners who already work on websites or CRO and want to turn a psychological explanation into a testable hypothesis, rather than apply a persuasive pattern without checking its effect on users.

What you will learn

• Build a behavioral model for an online experience.
• Explore motivation, risk, attention and choice.
• Connect psychological explanations with testable hypotheses.

Who this suits

Learners working in optimization, UX or related roles. Intermediate is an editorial estimate based on the applied audience; this dedicated psychology course is separate from the instructor’s broader CRO process course.

Before you enroll

A conversion change needs evidence, a useful outcome measure and enough context to interpret it. Case-study gains are not expected results. Check the current version and cost of analytics, testing or page-building tools; older interface examples may need adaptation. Use fictional data for practice, document uncertainty and avoid misleading visitors when applying persuasion or design ideas.

Udemy offers paid purchase or subscription access depending on the current course and region. Paid teaching courses provide completion certificates under Udemy’s policy. Check current access terms and any separate software or material costs before enrolling.

Put it into practice

Describe an invented page where visitors hesitate. Offer two competing behavioral explanations, design a respectful test for one and explain what evidence would distinguish it from the alternative.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

Where a formal level is unavailable, the level filter is an editorial estimate based on the published audience and requirements. Duration filters reflect the listed video time; exercises and independent practice can take longer.

View the curriculum and current access options at Udemy.

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Supporting provider sources

• support.udemy.com: supporting course information