Roles and Responsibilities of a Sales Representative

Zoho introduces the sales representative’s place in a department and the work involved in a typical role. Qualifying new business connects with retaining existing customers and managing responsibilities. It suits beginners investigating a sales career who want a practical picture of the job before concentrating on a particular technique or software tool.

What you will learn

• Describe sales-department roles and responsibilities.
• Recognize opportunity qualification and retention tasks.
• Explain the work of a sales representative.

Who this suits

Beginners exploring sales roles and the responsibilities involved in customer-facing work.

Before you enroll

Practice with fictional customer information and use only claims you can substantiate. Buying processes, product capabilities and communication rules differ across organizations and markets. A technique should help a customer make an informed decision. Course completion does not guarantee deals, income or a particular sales result.

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Put it into practice

Outline a fictional sales representative’s day and explain how each activity supports opportunity qualification, customer retention or reliable follow-up.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Coursera.

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