Sales courses and tutorials

Sales begins with understanding whether an offer addresses a customer’s problem. A useful conversation discovers needs and constraints before presenting a solution. Learning a script without that context can make the interaction less helpful.

Choose a useful starting point

Choose exercises involving questions, listening, and a justified next step. Compare business-to-business and consumer examples with your setting. Pressure tactics and exaggerated promises are poor substitutes for explaining a product’s actual fit and limitations.

Build on the lessons

Draft five discovery questions for a fictional service. Write a follow-up that summarizes the customer’s priorities and leaves room to conclude that the offer is unsuitable.

Explore related topics

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