Introduction to Tech Sales

This Coursera course examines why a business buys technology and how a seller can connect a product with a customer’s intended result. ROI examples lead into co-creation and customer advocacy. It suits learners with sales and technology context who want to make a value discussion more specific and test its assumptions.

What you will learn

• Explain a technology product’s value proposition.
• Discuss ROI with explicit assumptions.
• Explore customer co-creation and advocacy.

Who this suits

Intermediate learners; familiarity with basic sales principles and the technology industry is preferred.

Before you enroll

Practice with fictional customer information and use only claims you can substantiate. Buying processes, product capabilities and communication rules differ across organizations and markets. A technique should help a customer make an informed decision. Course completion does not guarantee deals, income or a particular sales result.

Coursera offers paid enrollment or subscription access. Check the enrollment screen for assessment and certificate terms, trials and any financial-aid options. Provider access terms can change; review them before paying.

Put it into practice

Create a fictional technology proposal with costs, expected benefits and uncertainties, then write questions that would test its value assumptions.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Coursera.

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