GenAI in Social Media Marketing

Meta introduces generative AI through social-media marketing decisions. Strategy, audience targeting and content creation provide the practical context, with Meta tools among the examples. The course offers a focused continuation for marketers who want to evaluate where an AI-assisted step helps a workflow and where the original brief, audience knowledge and editorial judgment remain necessary.

What you will learn

• Connect a generative-AI task with a marketing goal.
• Develop a content approach around an intended audience.
• Evaluate generated material before publication.

Who this suits

The provider identifies beginner study. Bring a simple campaign brief so the examples can be compared with a clear audience and communication purpose.

Before you enroll

Platform features, account access and AI outputs can change. Check the actual tool requirements and verify claims, tone and source material rather than treat generated engagement promises as evidence.

Coursera offers paid enrollment or subscription access. Check the enrollment screen for included assessments, certificate terms, trials and any financial-aid options. Access conditions can change; review the current offer before paying.

Put it into practice

Create two content proposals for a fictional campaign and explain the difference in audience fit. Revise one after a factual and editorial review, recording what the tool contributed and what you changed.

Source and review

This overview is based on the provider's published information, checked on 14 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Coursera.

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