Social Media Marketing Strategies & Analytics

EDUCBA links social-media foundations with audits, campaign objectives and performance measures. Channel comparisons cover several major platforms, while social CRM connects activity with customer relationships. It suits learners who want to turn an existing social presence into a clearer plan and explain why a chosen metric is relevant to a business objective.

What you will learn

• Audit a social-media presence and set campaign objectives.
• Compare platform and channel strategies.
• Connect social CRM and performance metrics with planning.

Who this suits

Learners exploring foundations and applied planning. The page does not publish a formal level label; YellowCourse uses mixed levels to reflect the introductory and advanced sections.

Before you enroll

Compare the syllabus with your role: strategy, research, analytics and publishing tools require different preparation. Platform interfaces and account features change, and software subscriptions or advertising spend may be separate from enrollment. Use sample campaigns for practice and check brand claims, permissions and accessibility before publishing work.

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Put it into practice

Audit an imaginary organization’s three social channels. Identify an audience, an objective and a measurement for each, then propose one change and explain what evidence would indicate whether it helped.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

The reviewed course page has no formal level label. Mixed levels is an editorial classification based on its foundations and advanced planning sections.

View the curriculum and current access options at Coursera.

How YellowCourse describes and checks learning resources.