Tactics, Ethics, and Future Trends in Social Media Marketing

Sage Publications moves into the execution of social-media marketing through influencers, content and the relationship between paid, owned and earned media. Visual communication and customer interactions add practical context. It suits learners who want to compare tactics against a campaign’s purpose and consider reputation and ethical choices alongside reach or engagement.

What you will learn

• Compare influencer roles and media types.
• Explore brand content and visual communication.
• Assess customer interactions and ethical campaign decisions.

Who this suits

Beginners and social-media practitioners seeking a tactical overview. This is the third course in the Sage handbook sequence and can also be studied as an individual course.

Before you enroll

Compare the syllabus with your role: strategy, research, analytics and publishing tools require different preparation. Platform interfaces and account features change, and software subscriptions or advertising spend may be separate from enrollment. Use sample campaigns for practice and check brand claims, permissions and accessibility before publishing work.

Coursera offers paid enrollment or subscription access. Check the enrollment screen for assessment and certificate terms, trials and any financial-aid options. Provider access terms can change; review them before paying.

Put it into practice

Outline a fictional campaign using one owned channel and one influencer collaboration. Explain the role of each, draft a clear disclosure and identify a customer response that would require thoughtful handling.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Coursera.

How YellowCourse describes and checks learning resources.