Meta Social Media Marketing Professional Certificate

Meta's certificate connects managing a social presence to planning and evaluating advertising. The curriculum covers audience and channel choices before moving into creative work, campaign setup, and measurement. It gives a beginner a shared vocabulary for the work while keeping a substantial focus on Meta's own advertising environment.

What you will learn

• Set audience goals and meaningful metrics
• Plan a publishing calendar and brand voice
• Create advertising briefs and campaign structures
• Interpret tests and campaign performance

Who this suits

Useful for someone entering social-media marketing or managing a small organization's channels. Prior paid-campaign experience is not required for the opening material. Think carefully about the intended customer action before choosing the content format or advertising objective.

Before you enroll

The Meta-specific sections are narrower than social marketing as a whole. Interfaces, available targeting, and measurement options can change. The program certificate and any separately described platform certification have their own rules; check the current exam and enrollment details directly.

Full Coursera program access is generally paid. Advertising spend is separate from tuition and should be planned explicitly for any live campaign.

Put it into practice

Write two creative briefs for the same audience with different goals, then explain why their success metrics should differ.

Source and review

This overview is based on the provider's published information, checked on 11 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Coursera.

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