GenAI for Social Media Marketing Specialists

Coursera’s GenAI Academy course examines where generative tools can support social-media content, campaign work and audience engagement. Discussions and demonstrations connect the tools with practical tasks. It suits existing specialists who want to assess an AI-assisted workflow and retain responsibility for the quality and meaning of the material it produces.

What you will learn

• Explore generative tools for content creation.
• Assess AI support within campaign workflows.
• Connect audience-engagement ideas with output review.

Who this suits

Intermediate learners who can already interpret social-media data and turn it into campaign insights, the preparation listed by the provider.

Before you enroll

Compare the syllabus with your role: strategy, research, analytics and publishing tools require different preparation. Platform interfaces and account features change, and software subscriptions or advertising spend may be separate from enrollment. Use sample campaigns for practice and check brand claims, permissions and accessibility before publishing work.

Coursera offers paid enrollment or subscription access. Check the enrollment screen for assessment and certificate terms, trials and any financial-aid options. Provider access terms can change; review them before paying.

Put it into practice

Outline a fictional campaign workflow and choose one drafting task for AI assistance. Define the input, review criteria and revision step, then explain how you would judge usefulness beyond the number of drafts produced.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Coursera.

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