Communication, Influence & Sales Techniques

This Coursera course focuses on how a sales conversation is structured and understood. Active listening connects with storytelling and the adaptation of a message to different stakeholders. It suits learners who want to explain business value clearly while making room for the customer to question assumptions and clarify what matters.

What you will learn

• Use active listening to investigate client needs.
• Explain business value through relevant stories.
• Adapt a sales conversation to different stakeholders.

Who this suits

Intermediate learners developing communication for B2B sales situations; preview the scenario-based activities.

Before you enroll

Practice with fictional customer information and use only claims you can substantiate. Buying processes, product capabilities and communication rules differ across organizations and markets. A technique should help a customer make an informed decision. Course completion does not guarantee deals, income or a particular sales result.

Coursera offers paid enrollment or subscription access. Check the enrollment screen for assessment and certificate terms, trials and any financial-aid options. Provider access terms can change; review them before paying.

Put it into practice

Record a fictional value explanation, remove unsupported claims, and revise it for two stakeholders with different responsibilities.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Coursera.

How YellowCourse describes and checks learning resources.