Marketing Automation for Beginners - Strategy & Tools Intro

Thalita Milan introduces marketing automation through business requirements and strategy before comparing tools and tactics. Lead progression provides a practical setting for deciding what an automated step should change. The course is useful for beginners who want a reasoned plan before adopting a platform or constructing a workflow around features they have not yet justified.

What you will learn

• Connect an automation proposal with a business need.
• Compare tools against stated requirements.
• Explain a lead-funnel tactic and its intended effect.

Who this suits

No prior marketing-automation experience is required. Bring a simple fictional audience journey and identify the repeated work or information gap you want to examine.

Before you enroll

The page was updated in April 2026. Tool access, contact limits and subscription features differ. Check permissions, consent and data quality before automating communication, and measure useful outcomes rather than only completed workflow steps.

Udemy offers paid purchase or subscription access depending on the course and region. Paid teaching courses provide completion certificates under Udemy’s policy. Check current enrollment terms and any separate software, account or materials costs.

Put it into practice

Map a small lead journey and select one contained automation. Define its trigger, data requirements, stopping condition and failure behavior, then explain how you would verify that the result helps the intended recipient.

Source and review

This overview is based on the provider's published information, checked on 14 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

When no formal provider level is given, the level filter is an editorial estimate based on the published audience and requirements. Time filters use the listed video runtime; independent exercises can take longer.

View the curriculum and current access options at Udemy.

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Supporting provider sources

• support.udemy.com: supporting course information