Microsoft 365 Copilot for Marketing and Campaign Automation

AI CERTs connects Microsoft 365 Copilot with campaign planning, content creation and performance review. Copilot Studio agents extend the workflow to team tasks, while responsible AI and a capstone bring the parts together. It suits marketers who want to examine how a campaign process changes when AI is introduced, including who checks the output and which information the tools can access.

What you will learn

• Explore Copilot-supported campaign and content work.
• Build introductory marketing agents with Copilot Studio.
• Connect responsible AI checks with a capstone workflow.

Who this suits

Intermediate by the provider’s label, with no advanced technical background required. Check your Microsoft 365, Copilot and Copilot Studio access before enrolling. This is AI CERTs training, not a Microsoft-issued certification.

Before you enroll

An automation should have a clear trigger, useful purpose and a way to stop or recover when it behaves unexpectedly. Test with fictional contacts and obtain appropriate consent before sending real campaigns. Platform subscriptions, AI services and messaging usage may cost extra. Check current interfaces and plan restrictions; automating a campaign does not guarantee sales or remove the need to review its content and results.

Coursera offers paid enrollment or subscription access. Check the enrollment screen for assessment and certificate terms, trials and any financial-aid options. Provider access terms can change; review them before paying.

Put it into practice

Outline a fictional campaign workflow with one Copilot Studio agent. Identify its permitted data, assign a human review step and describe a test that would reveal an incorrect or off-brand response.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Coursera.

How YellowCourse describes and checks learning resources.