Email Marketing and Lifecycle Automation

Coursera organizes email work around campaign building, audience fit, copy, design and lifecycle automation. Mailchimp, HubSpot and Klaviyo appear in the platform context, while performance analysis connects the messages with their intended outcome. It suits learners who want to plan a sequence around a customer’s situation and explain what changes between an introduction, a nurture message and a later follow-up.

What you will learn

• Build and evaluate lifecycle email campaigns.
• Connect copy and responsive design with audience fit.
• Review platform workflows and campaign measures.

Who this suits

Beginners exploring email operations. The published estimate is one week at ten hours. Check which platform accounts are needed for practical work; paid software access is separate from course enrollment.

Before you enroll

An automation should have a clear trigger, useful purpose and a way to stop or recover when it behaves unexpectedly. Test with fictional contacts and obtain appropriate consent before sending real campaigns. Platform subscriptions, AI services and messaging usage may cost extra. Check current interfaces and plan restrictions; automating a campaign does not guarantee sales or remove the need to review its content and results.

Coursera offers paid enrollment or subscription access. Check the enrollment screen for assessment and certificate terms, trials and any financial-aid options. Provider access terms can change; review them before paying.

Put it into practice

Plan a three-message onboarding sequence for a fictional service. Define the trigger and exit rule for each message, review the mobile layout and explain how you would recognize an irrelevant follow-up.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Coursera.

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