Google Tag Manager (Beginner's Course)

Robert Lauritzen introduces technical tagging concepts before connecting Google Analytics with Google Tag Manager and practical implementation. It suits a small-business owner, website manager or new analyst who wants to understand what happens behind the reports. The course offers a compact route into the subject, with time to repeat the examples and explain why a particular tag belongs on a page.

What you will learn

• Explain introductory tagging and tracking concepts.
• Connect Google Analytics with GTM.
• Explore practical analytics and advertising implementations.

Who this suits

Beginners; no formal prerequisites are listed. Basic understanding of Google Analytics is helpful when interpreting what the demonstrated tags are meant to collect.

Before you enroll

Use a sandbox website and invented events while learning. Check that tags respect the site’s consent settings and avoid sending personal information to analytics platforms. Google Analytics, advertising interfaces and tracking terminology change, so compare older screens with current documentation. Server-side hosting or advertising may add costs. Test event behavior before publishing a container to a real site.

Udemy offers paid purchase or subscription access depending on the current course and region. Paid teaching courses provide completion certificates under Udemy’s policy. Check current access terms and any separate software or material costs before enrolling.

Put it into practice

Describe one useful interaction on an invented website. Map it to a tag and trigger, explain the intended report and list a test that would catch an event firing on the wrong page.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

Where a formal level is unavailable, the level filter is an editorial estimate based on the published audience and requirements. Duration filters reflect the listed video time; exercises and independent practice can take longer.

View the curriculum and current access options at Udemy.

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Supporting provider sources

• support.udemy.com: supporting course information