Google Tag Manager : Advanced Tracking & Analytics

LearnKartS moves from GTM setup on common website platforms into tags, triggers, variables and more complex data handling. The sequence suits learners who want to manage the relationship between a site interaction and the information sent to analytics or advertising tools. It also gives a useful reason to compare implementations: the same business event may need a different trigger on another site.

What you will learn

• Install GTM on common website platforms.
• Configure tags, triggers and variables.
• Use a data layer for more structured tracking.

Who this suits

Intermediate learners, following the provider’s level label. Familiarity with digital marketing and website interactions helps when deciding what should be tracked and how to validate it.

Before you enroll

Use a sandbox website and invented events while learning. Check that tags respect the site’s consent settings and avoid sending personal information to analytics platforms. Google Analytics, advertising interfaces and tracking terminology change, so compare older screens with current documentation. Server-side hosting or advertising may add costs. Test event behavior before publishing a container to a real site.

Coursera offers paid enrollment or subscription access. Check the enrollment screen for assessment and certificate terms, trials and any financial-aid options. Provider access terms can change; review them before paying.

Put it into practice

Plan a sandbox form-submission event. Describe its trigger, variable values and destination, then explain how you would check that the event fires once and excludes personal form-field content.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

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