Growth Product Manager's Handbook

Packt examines growth from the product-management side of acquisition and retention. Product-led models, customer understanding and value propositions lead into experiments, performance measures and expansion. It suits growth marketers working with product teams who want to understand how changes inside a product affect the customer journey and why a campaign alone may not resolve a recurring onboarding or retention problem.

What you will learn

• Explore product-led growth models and planning.
• Connect experimentation with performance measures.
• Review retention and expansion-revenue concepts.

Who this suits

Intermediate learners interested in growth product management. The course has a product-strategy emphasis, so it complements marketing training rather than replacing channel-specific instruction.

Before you enroll

A growth strategy is a set of testable decisions, not an assurance of more traffic or revenue. Check the age of platform examples and the cost of any marketing or analytics tools. Use fictional or consented data for exercises, respect platform rules and record unsuccessful experiments as well as positive results. A course certificate is separate from a professional marketing credential.

Coursera offers paid enrollment or subscription access. Check the enrollment screen for assessment and certificate terms, trials and any financial-aid options. Provider access terms can change; review them before paying.

Put it into practice

Choose an invented onboarding problem and propose a product experiment. Explain its value to the customer, define a retention measure and list a possible unintended effect that the team should monitor.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Coursera.

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