Drive Growth with Lifecycle

Coursera connects growth decisions with the lifecycle of a customer relationship. Funnel analysis leads into acquisition and expansion, followed by return-on-investment and scalability questions. It suits learners who know basic marketing concepts and want to examine where the customer journey has an opportunity for improvement, rather than assume that adding more traffic is always the most useful intervention.

What you will learn

• Analyze lifecycle funnels and growth signals.
• Compare acquisition and expansion opportunities.
• Explore return on investment and scalability.

Who this suits

Beginners with basic marketing concepts and customer-journey knowledge. The provider also addresses early- and mid-career CRM, lifecycle and growth marketers.

Before you enroll

A growth strategy is a set of testable decisions, not an assurance of more traffic or revenue. Check the age of platform examples and the cost of any marketing or analytics tools. Use fictional or consented data for exercises, respect platform rules and record unsuccessful experiments as well as positive results. A course certificate is separate from a professional marketing credential.

Coursera offers paid enrollment or subscription access. Check the enrollment screen for assessment and certificate terms, trials and any financial-aid options. Provider access terms can change; review them before paying.

Put it into practice

Review a fictional funnel with strong acquisition but weak retention. Identify a lifecycle hypothesis, choose a small intervention and explain how its cost and effect would influence the next decision.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Coursera.

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