Marketing Analytics Mastery: KPIs, Funnels & Growth

LearnKartS organizes marketing analysis around the measures that connect campaigns, customers and business performance. Acquisition and segmentation sit alongside revenue, product funnels and profitability. It suits learners who want to interpret a growth dashboard and ask whether a metric reflects the underlying business question, including what may be hidden when a campaign produces more activity at a higher cost.

What you will learn

• Explore marketing and campaign performance measures.
• Connect acquisition analysis with customer segmentation.
• Review product funnels, revenue and profitability.

Who this suits

Beginners interested in marketing analytics. Allow time for interpreting the examples; a provider beginner label does not mean every analytical term will be familiar at first.

Before you enroll

A growth strategy is a set of testable decisions, not an assurance of more traffic or revenue. Check the age of platform examples and the cost of any marketing or analytics tools. Use fictional or consented data for exercises, respect platform rules and record unsuccessful experiments as well as positive results. A course certificate is separate from a professional marketing credential.

Coursera offers paid enrollment or subscription access. Check the enrollment screen for assessment and certificate terms, trials and any financial-aid options. Provider access terms can change; review them before paying.

Put it into practice

Build a small fictional campaign table with spend, visits and conversions. Calculate two relevant measures, explain their limitations and identify a further observation needed before recommending a larger budget.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Coursera.

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