Grow with AI: Your AI-driven Growth Marketing strategy

STARWEAVER follows the customer journey from an AI-assisted growth strategy through acquisition, email audiences, conversion and advocacy. Analytics gives the sequence a way to assess its own assumptions. It suits learners who understand basic marketing and want to evaluate where an AI tool could support the work, including which generated suggestions still need evidence, editing and a human decision.

What you will learn

• Develop an AI-assisted growth-marketing plan.
• Explore acquisition, email and advocacy workflows.
• Connect marketing analytics with strategic revisions.

Who this suits

Beginners with fundamental marketing knowledge, as recommended by the provider. Check separate AI-tool access and avoid entering confidential customer information into public tools.

Before you enroll

A growth strategy is a set of testable decisions, not an assurance of more traffic or revenue. Check the age of platform examples and the cost of any marketing or analytics tools. Use fictional or consented data for exercises, respect platform rules and record unsuccessful experiments as well as positive results. A course certificate is separate from a professional marketing credential.

Coursera offers paid enrollment or subscription access. Check the enrollment screen for assessment and certificate terms, trials and any financial-aid options. Provider access terms can change; review them before paying.

Put it into practice

Draft a fictional customer-journey plan with one AI-assisted task. Check the output for unsupported claims, define a performance measure and explain how you would revise the plan after an inconclusive result.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Coursera.

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