Search Engine Optimization Specialization

The UC Davis SEO specialization combines search concepts with the practical work of examining and improving a website. Keyword research, content planning, site errors, redirects, and sitemaps appear in the published curriculum. The useful connection is between a searcher's need and a page that can be found, understood, and used.

What you will learn

• Investigate search intent and keywords
• Assess a site's content and competitors
• Understand sitemaps, redirects, and crawl issues
• Develop and explain a website optimization plan

Who this suits

Suitable for a new SEO practitioner, marketer, or site owner who wants a guided framework. Basic familiarity with websites is enough to begin, while access to a small real site makes the exercises more valuable. Keep observations separate from assumptions when auditing pages.

Before you enroll

Search systems change, so compare operational advice with current Google Search documentation. No course can guarantee a ranking. Avoid equating more pages or repeated keywords with better coverage; a useful audit should identify what a visitor still cannot accomplish.

Full specialization and certificate access follow Coursera's current paid enrollment terms. Any third-party research tools can have separate subscriptions.

Put it into practice

Audit one page for a specific search intent and propose three changes, explaining the user problem each change is intended to solve.

Source and review

This overview is based on the provider's published information, checked on 11 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Coursera.

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