SEO in the Age of AI

Crystal King's learning path explores how marketers assess visibility in search results and AI-generated answers. Six lessons cover the changing search environment, platform differences, content, video, and an implementation roadmap. HubSpot lists one hour and fifty-one minutes of material.

What you will learn

• Distinguish a search ranking from a citation in an AI answer
• Identify content questions worth reviewing
• Consider video within a wider discovery strategy
• Outline a measured implementation plan

Who this suits

Useful for a marketer who understands basic SEO and wants a short orientation to the provider's AEO approach. Compare the longer AEO Fundamentals certification when formal assessment matters. The two offerings overlap, so choose by the exercise and outcome you need.

Before you enroll

Some sales-page claims describe a universal shift away from search results. Treat those as the provider's framing rather than a forecast for every audience. Search and AI products change; check their current guidance before adopting a platform-specific recommendation.

HubSpot presents this as a free course through its Academy account. A certificate is not advertised on this course page. Optional analysis tools and product features can have separate access conditions.

Put it into practice

Choose one page with a clear audience question. Record its existing sources, answer, and measurement baseline before proposing changes. Keep a dated observation log and avoid attributing a short-term fluctuation to your edit without enough evidence.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at HubSpot Academy.

How YellowCourse describes and checks learning resources.