Digital Marketing — Illinois Tech

Ketan Patel’s Illinois Tech course examines digital marketing strategy alongside implementation and measurement. The published modules include marketing foundations, web design and landing pages, search, email, social campaigns and attribution. Its assessed format makes it a useful comparison for learners who want to connect channel decisions with evidence and business objectives.

What you will learn

• Evaluate a landing page against a campaign objective.
• Connect search and social tactics with a marketing plan.
• Assess attribution assumptions when comparing channel performance.

Who this suits

Coursera labels this course advanced. Inspect the recommended experience and sample material before choosing it as your first marketing course, especially if campaign metrics and basic channel terminology are unfamiliar.

Before you enroll

The page discusses a pathway toward eligible Illinois Tech degrees. Credit transfer depends on the relevant admission and program rules; finishing a standalone course is not the same as being admitted to a degree.

Coursera offers paid enrollment and subscription options, which can vary by account. Check assessed access and certificate terms before starting. Any degree enrollment or academic credit arrangement is separate from the ordinary course listing.

Put it into practice

Compare two fictional acquisition channels using cost, qualified leads and eventual sales. Explain which attribution assumptions could reverse your recommendation and what additional data would make the conclusion more defensible.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Coursera.

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