Google Digital Marketing & E-commerce Professional Certificate

Google's marketing certificate introduces the journey from attracting a potential customer to supporting a purchase and measuring the result. Search, social media, email, and e-commerce are presented as parts of that journey. The breadth is useful for understanding how marketing tasks connect before specializing in one channel.

What you will learn

• Explain marketing funnels and customer journeys
• Plan search, social, and email activities
• Interpret campaign metrics
• Understand e-commerce store and retention workflows

Who this suits

A reasonable entry point for a new marketer, small-business owner, or career changer. You do not need an existing advertising account to understand the introductory ideas. Choose one example business and keep using it as you compare channels and measurements.

Before you enroll

Platform interfaces and campaign conventions change. Treat strategic ideas and measurement reasoning as the durable foundation, then verify operational steps in current platform documentation. A certificate does not demonstrate that a campaign will be profitable or that its attribution model is accurate.

Full Coursera program and certificate access is generally paid. Live advertising, e-commerce subscriptions, and other optional tools can cost extra.

Put it into practice

Create a channel plan for a fictional store with a fixed budget and define the customer action each metric is intended to measure.

Source and review

This overview is based on the provider's published information, checked on 11 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Coursera.

How YellowCourse describes and checks learning resources.