Cost and Economics in Pricing Strategy

Virginia links pricing decisions with economic ideas about demand and costs. Price discrimination and elasticity lead into channel and direct-to-consumer pricing. The course is useful for learners comparing a purely cost-based price with approaches that also consider customer response and the structure of the route to market.

What you will learn

• Relate economic concepts to pricing decisions.
• Explain price discrimination and demand elasticity.
• Compare channel and direct-to-consumer pricing approaches.

Who this suits

Beginners; some familiarity with business is helpful but not required according to the provider.

Before you enroll

Compare the model with the question it is meant to answer. Use fictional or historical examples for practice and identify assumptions that could change the interpretation of the result.

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Put it into practice

Compare two fictional pricing options using a stated demand assumption. Show how a different elasticity estimate changes the preferred option.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

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