Product Management: Initial Product Strategy and Plan

SkillUp develops a product concept through investigation and planning. Team and charter considerations lead into market and solution analysis, requirements, roadmaps and a business case. The course provides a structured starting point for learners who need to make a product proposal concrete enough to question and compare before committing to delivery.

What you will learn

• Investigate and define a product concept.
• Connect market requirements with a product roadmap.
• Prepare a business case using stated assumptions.

Who this suits

Beginners and career changers; the provider states that no earlier product-management knowledge or experience is required.

Before you enroll

Treat product frameworks as tools for making decisions, not evidence that a proposal will succeed. Check the customer evidence, constraints and measures behind a roadmap or launch plan.

Coursera offers paid enrollment or subscription access. Check the enrollment screen for assessment and certificate terms, trials and any financial-aid options. Provider access terms can change; review them before paying.

Put it into practice

Write a concept brief for a fictional product. Add a small roadmap and identify which business-case assumption would most affect the decision to proceed.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Coursera.

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