Product Management: An Introduction

IBM surveys product-management work through the profession, product lifecycle and fundamental concepts. Career options and certifications form a later module before the final project. The course helps learners assess the responsibilities of the role; discussing certifications does not mean course completion automatically awards an independent professional credential.

What you will learn

• Describe product-manager skills and responsibilities.
• Explain the product-management lifecycle.
• Relate the manager’s decisions to value creation.

Who this suits

Beginners with basic computer literacy and familiarity with office tools such as Word, Excel and PowerPoint.

Before you enroll

Treat product frameworks as tools for making decisions, not evidence that a proposal will succeed. Check the customer evidence, constraints and measures behind a roadmap or launch plan.

Coursera offers paid enrollment or subscription access. Check the enrollment screen for assessment and certificate terms, trials and any financial-aid options. Provider access terms can change; review them before paying.

Put it into practice

Map the lifecycle of a fictional product and identify one value-related decision at each stage. Separate a customer outcome from an internal activity.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Coursera.

How YellowCourse describes and checks learning resources.