Product Launch and Post-Launch Management

Microsoft follows a product from launch planning into the decisions that come after release. Marketing and sales connect with quality assurance, feedback, performance evaluation and AI-product lifecycle work. It suits learners who want to see how a launch fits within a wider product process and understand which responsibilities need coordination beyond the campaign announcement itself.

What you will learn

• Plan a product launch and related marketing activity.
• Connect quality checks with post-launch feedback.
• Explore performance evaluation and AI-product lifecycle decisions.

Who this suits

Beginners interested in product launches. Activities require a Microsoft 365 license or free trial. The syllabus includes broader product-management work alongside marketing and sales.

Before you enroll

Review the industry and stage of business used in the examples. Product marketing, product management and sales have related but different responsibilities. Check course-level access and certificate terms separately from any full specialization. Use invented product information in public exercises, and treat research findings or launch plans as hypotheses that require evidence rather than assured business results.

Coursera offers paid enrollment or subscription access. Check the enrollment screen for assessment and certificate terms, trials and any financial-aid options. Provider access terms can change; review them before paying.

Put it into practice

Outline a fictional launch with one marketing objective, a quality checkpoint and a post-launch feedback source. Explain who owns each decision and how an unexpected result would change the plan.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Coursera.

How YellowCourse describes and checks learning resources.