Product Marketing — Dekker’s Product Marketing MBA

This extensive product-marketing course combines market research, positioning, branding, launch planning, and communication. Its scope is wider than a single campaign channel. The published curriculum is useful to inspect when your goal is understanding how a product reaches an appropriate audience.

What you will learn

• Frame market and customer research questions
• Develop positioning and value propositions
• Outline a go-to-market plan
• Connect launch activity to outcome measures

Who this suits

A useful route for a marketer moving toward product work or a founder preparing a launch. The volume of lessons calls for a selective study plan and a product brief you can develop throughout.

Before you enroll

MBA is part of the provider’s course branding, not an academic degree. Udemy completion does not establish a professional product-marketing qualification or a job offer. Evaluate the relevance of individual case studies to your own market.

Enrollment is paid through Udemy. A completion certificate follows Udemy's course terms; it does not confer a professional qualification. Check current pricing and access before enrolling.

Put it into practice

Prepare a launch brief for one narrowly defined audience. Include positioning, evidence needed, a channel choice, a launch sequence, and a review plan for an unsuccessful result.

Source and review

This overview is based on the provider's published information, checked on 11 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Udemy.

How YellowCourse describes and checks learning resources.