Media Relations and Crisis Management

Microsoft connects media engagement with crisis preparation and response. Relationships, communication planning and AI-supported work are considered together, ending in a strategy exercise. It suits learners who want to understand how a media relationship differs from simply issuing a statement and how preparation can support a more coherent response to uncertainty.

What you will learn

• Review principles of crisis communication.
• Plan media engagement and relationship-building activity.
• Connect AI assistance with a reviewable crisis strategy.

Who this suits

Beginners interested in public relations and crisis communication; the provider lists no previous experience requirement.

Before you enroll

Build a communication plan around verified information and a clearly identified audience. Check factual claims, permissions and disclosure requirements before using material publicly. Practice with fictional organizations and incidents; course exercises do not create media relationships or guarantee coverage. In a real crisis, coordinate communication with the people responsible for the response.

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Put it into practice

Build a fictional crisis-communication outline with audiences, media contacts, approval responsibilities and an update schedule. Identify where AI could assist a draft and where verification remains necessary.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Coursera.

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