Market Research Foundations for Strategy and Growth

Coursera starts with the problem a business needs to understand and turns it into an actionable research plan. Stakeholder interviews, research objectives, method selection and SWOT analysis connect the question with its potential value. It suits learners who want to prepare a more useful product-market investigation and clarify which decision the eventual evidence should inform before collecting data.

What you will learn

• Translate business questions into research objectives.
• Explore stakeholder interviews and method selection.
• Connect SWOT analysis and growth questions with research value.

Who this suits

Beginners interested in market research, business analysis or product-marketing strategy. This is a research-planning foundation rather than a complete training program in every analytical tool.

Before you enroll

Review the industry and stage of business used in the examples. Product marketing, product management and sales have related but different responsibilities. Check course-level access and certificate terms separately from any full specialization. Use invented product information in public exercises, and treat research findings or launch plans as hypotheses that require evidence rather than assured business results.

Coursera offers paid enrollment or subscription access. Check the enrollment screen for assessment and certificate terms, trials and any financial-aid options. Provider access terms can change; review them before paying.

Put it into practice

Write an intake brief for an invented product question. Identify the stakeholder decision, choose a research method and explain how the result could affect a positioning or growth choice, including uncertainty.

Source and review

This overview is based on the provider's published information, checked on 12 October 2026. It is an editorial assessment, not a claim that we completed the resource. Time filters are approximate study ranges; projects and exercises can take longer.

View the curriculum and current access options at Coursera.

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